News Archive

Advertising November 2011

  • Nielsen data related to advertising spending in Italy on November 2011 have been published

On November 2011 advertising spending is falling compared to the same month in 2010, with a decrease by -7,20%. The most relevant data concern Internet (+11,40%) and Satellite TV (+33,13%).

Nielsen analyzes the first 11 months of this year, recording a total advertising spending in Italy of more than 7,9 billion euros, with a decrease by -3,4% compared to 2010. Internet is still the only media with a substantial increase (+14,6%), surpassing 562 billion euros of investment.

Television, considering in the analysis also Sky, Fox and Digital TVs, shows a slowdown of -3,0%.  All the other media (Press, Radio, Cinema, Outdoor and Transit) also record negative trends compared to 2010. Compared with the last year, it can be said that Free/Pay Press (-44,6%) and Cinema (-15,7%) are in the worse situation.

In addition to the decrease (-7,20%) in advertising spending in November 2011 compared to November 2011, it is also noticeable a decrease from October 2011.