In the year 2017, the month of November is marked by increasing advertising costs, with a growth that is + 2.9% compared to the previous month.
Analyzing the month of November 2017 we can see how some media show a decrease:
The Outdoor recorded a variation of -12.6% and represent the average that is most affected by this contraction. Next we find Quotidiani (-8.4%), Direct mail (-5.2%), Magazines (-6.4%) and TV (-2.2%). On the other hand, the media recorded growth: Cinema (+ 4.2%), Go TV (+ 11.8%), Radio (+ 5.8%), Transit (4.7%) and Internet (1.0 %).
About the investment sectors, Games / School Items recorded the highest positive sign (+ 37.9%). The sectors with the largest share of the market, ie Food and Automotive, recorded a variation of -2.9%, + 0.7%, respectively; the largest decrease is marked by the following sectors: Toiletries (-12.1%), Media / Publishing (-10.8%) and Finance / Insurance (-9.7%).