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Advertising Market November 2017

  • Advertising investments in Italy updated in November 2017 divided by sector and medium according to Nielsen data

Online Advertising November 2017

In the year 2017, the month of November is marked by increasing advertising costs, with a growth that is + 2.9% compared to the previous month. 

Analyzing the month of November 2017 we can see how some media show a decrease: 

The Outdoor recorded a variation of -12.6% and represent the average that is most affected by this contraction. Next we find Quotidiani (-8.4%), Direct mail (-5.2%), Magazines (-6.4%) and TV (-2.2%). On the other hand, the media recorded growth: Cinema (+ 4.2%), Go TV (+ 11.8%), Radio (+ 5.8%), Transit (4.7%) and Internet (1.0 %).

About the investment sectors, Games / School Items recorded the highest positive sign (+ 37.9%). The sectors with the largest share of the market, ie Food and Automotive, recorded a variation of -2.9%, + 0.7%, respectively; the largest decrease is marked by the following sectors: Toiletries (-12.1%), Media / Publishing (-10.8%) and Finance / Insurance (-9.7%).

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