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Online ADV Italy July 2012

  • Nielsen data related to advertising spending in Italy for January - July 2012 have been published. Seven months of 2012 are characterized by a decrease in advertising expenditures over the previous year. Only Internet increase by 15%

On the first seven month period of 2012 advertising spending is falling compared to the same period in 2011, with a decrease by -10,4%.The most relevant data concern Internet (+15%).

Nielsen analyzed data from January to July 2012, recording a total advertising spending in Italy for more than 4,1 billion euros, with a decrease by -10,4% compared to 2011.

Many media denote a negative growth.

Television shows a slowdown of -10,2%. All the other media (Radio, Press, Outdoor and Transit) also record negative trends compared to 2011. Cinema records the worse situation: -21,2% compared to 2011.

Internet records a substantial increase (+15%), surpassing 255 milion euros of investment.

In the matter of total advertising spending of July 2012 versus July 2011, data show a negative trend with a decrease by -17,52%. Conversely, Internet confirms his positive trend (15,91%).

All the other media record a slowdown.

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