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Advertising January-April 2012

  • Nielsen data related to advertising spending in Italy for the first four-month period 2012 have been published.

On the first four-month period of 2012 advertising spending is falling compared to the same period in 2011, with a decrease by -8.2%.The most relevant data concern Internet (+10,2%).  

Nielsen analyzed data from January to April 2012, recording a total advertising spending in Italy for more than 2,7 billion euros, with a decrease by -8,2% compared to 2011.

Many media denote a negative growth.

Television shows a slowdown of -8,6%.  All the other media (Radio, Press, Outdoor and Transit) also record negative trends compared to 2011. Cinema records the worse situation: -26,1% compared to 2011.

Internet records a substantial increase(+10,2%), surpassing 212 milion euros of investment. 

In the  matter of total advertising spending of April 2012 versus April 2011, data show a negative trend with a decrease by -9,9%. Conversely, Internet confirms his positive trend. In fact, comparing April 2012 data to April 2011 we can see an increase in advertising spending by +14,8%.

All the other media record a slowdown and the worse situation regards the Out Of Home TV (-28,9%).

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