On January and Febraury 2012 advertising spending is falling compared to the same period in 2011, with a decrease by -5,7%. The most relevant data concern Internet (+12,3%) and Out Of Home TV (+12,9%).
Nielsen analyzed data of first two months of 2012, recording a total advertising spending in Italy of more than 1,2 billion euros, with a decrease by -5,7% compared to 2011. Many media denote a negative growth.
Television shows a slowdown of -6,9%. All the other media (Radio, Press, Outdoor and Transit) also record negative trends compared to 2011. Outdoor records the worse situation: -13.2% compared to 2011.
Internet records a substantial increase(+12,3%), surpassing 96 milion euros of investment. Also Out of Home TV notes great data of growth: over 1,4 milion euros of investment and +12,9%.
Pharmaceutic/sanitary field and finance/insurance field record positive results (+16,1% and +23,1%). Automotive records a static growth (+0,9%).