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Advertising Jan./Feb. 2012

  • Nielsen data related to advertising spending in Italy for first two months of 2012 have been published.

On January and Febraury 2012 advertising spending is falling compared to the same period in 2011, with a decrease by -5,7%. The most relevant data concern Internet (+12,3%) and Out Of Home TV (+12,9%).

Nielsen analyzed data of first two months of 2012, recording a total advertising spending in Italy of more than 1,2 billion euros, with a decrease by -5,7% compared to 2011. Many media denote a negative growth.

Television shows a slowdown of -6,9%.  All the other media (Radio, Press, Outdoor and Transit) also record negative trends compared to 2011. Outdoor records the worse situation: -13.2% compared to 2011.

Internet records a substantial increase(+12,3%), surpassing 96 milion euros of investment. Also Out of Home TV notes great data of growth: over 1,4 milion euros of investment and +12,9%.

Pharmaceutic/sanitary field and finance/insurance field record positive results (+16,1% and +23,1%). Automotive records a static growth (+0,9%). 

 

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