The first ten months of 2013 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -13,7%. The month of October closes at -7,7% if compared to October 2012. Alberto Dal Sasso of Nielsen says that it is confirmed the trend of reduction of the gap for the seventh consecutive month (the first 9 months of 2013 had recorded a -14,6%).
In January – October period all media show a negative growth:
Periodicals show a variation of -24,4% and it is the medium which is mostly affected by this contraction. Then we can find Cinema and Newspapers, down respectively of -23,4% and -20,7%, Direct Mail (-15,1%), Television (-11,8%) and Radio (-11,8%). A smaller reduction is the one of Out of Home TV (-6,3%) and Transit (-5,8%). Outdoor (-3,5%) and Internet (-2,4%) and have a limited decrease.
Concerning with the area of investment, Information Technology and Photography continue their growth (+23,3%) while the others are under a negative sign. The sectors that hold the largest market share that’s to say Food, Automotive and TELCO show a cumulative change respectively of -16,2%, -22,7% and -6,5%. The largest decrease was marked by games / school supplies (-34,1%).
E-Business Consulting, specialized in Digital Marketing, is able to plan online advertising campaigns for any business sector, providing to clients its expertise in Email Marketing, Mobile Marketing, Google Adwords and Lead Generation.