News Archive

Advertising Italy October 2011

  • Nielsen data related to advertising spending in Italy on October 2011 have been published

On October 2011 advertising spending is almost stable compared to the same month in 2010, with a small decrease by -0,05%. The most relevant data concern Internet (+17,24%), Cinema (+23,49%) and Satellite TV (+30,24%).

Nielsen analyzes the first 10 months of this year, recording a total advertising spending in Italy of more than 7 billion euros, with a decrease by -2,9% compared to 2010. Internet is still the only media with a substantial increase (+15,4%), surpassing 490 milion euros of investment. Following, in this positive trend, Out of Home TV shows an increase by +3,8%.

Television, considering in the analysis also Sky, Fox and Digital TVs, shows a slowdown of -3,0%.  All the other media (Press, Radio, Cinema, Outdoor, Transit and Cards) also record negative trends compared to 2010. Compared with the last year, it can be said that Free/Pay Press (-45,1%) and Cards (-28,7%) are in the worse situation.

Despite of the slight decrease (-0,05%) in advertising spending in October 2011 compared to October 2010, it is noticeable an increment from September 2011.