NEWS

MARKETING PUBBLICITÀ CRM SALES 

News Archive

Advertising Italy November 2013

  • Nielsen data about advertising spending in Italy for the period January-November 2013 have been published

The first eleven months of 2013 are marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -13%. The month of November closes at -7,2% if compared to November 2012. Alberto Dal Sasso of Nielsen states, however, that we are approaching the forecast of -12,5% ​​for the end of the year.

In January – November period all media show a negative growth:

Cinema shows a variation of -24,7% and it is the medium which is mostly affected by this contraction. Then we can find Periodicals and Newspapers, down respectively of -24,2% and -20%, Direct Mail (-13,9%), Television (-11%) and Radio (-9,5%). A smaller reduction is the one of Out of Home TV (-5,6%) and Transit (-5,7%). Outdoor (-4,2%) and Internet (-2,3%) and have a limited decrease.

Concerning with the area of investment, Information Technology and Photography usually with a positive sign, showed a decrease (-0,2%). The sectors that hold the largest market share that’s to say Food, Automotive and TELCO show a cumulative change respectively of -15,4%, -20,3% and -7,6%. The largest decrease was marked by spare time (-25,5%).

E-Business Consulting, specialized in Digital Marketing, is able to plan online advertising campaigns for any business sector, providing to clients its expertise in Email Marketing, Mobile Marketing, Google Adwords and Lead Generation.

OUR CUSTOMERS