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Advertising Italy March 2014

  • Nielsen data about advertising spending in Italy for the period January-March 2014 have been published

The first three months of 2014 is marked by advertising spending in decrease if compared to the previous year, with a decrease which stands at -3,3%.

In fact analyzing the period January-March 2014 you can see how some media show a negative sign of growth:

Transit shows a variation of -16,3% and it is the medium which is mostly affected by this contraction. Then we can find Newspaper (-15,7%), Periodical and Cinema (-14,6%), Direct Mail (-13,4%), Out of Home TV (-11,6%). A smaller reduction is the one of Outdoor (-5,5%) and Internet (-2,7%).

Other media instead mark a positive figure then it does hope for a recovery in investment for 2014: Radio (+6,3%) e TV (+2%).

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