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Advertising Italy April 2013

  • Nielsen data related to advertising spending in Italy for the first four-month period 2013 have been published.

On the first four month period of 2013 advertising spending is falling compared to the same period in 2012, with a decrease by -18,7% and a total advertising spending for over 2 billion euros. April 2013 ended with a -18,2% compared to April 2012, this figure confirms the negative trend of the previous months (January -15,3%, February -17,7, March -22,7%). The most relevant data concern Internet (+1,4%).

Many media denote a negative growth.

Out of home tv reports a variation of -29%. Then we can find Newspapers (-24,8%), Magazines (-23,9%) and Direct Mail (-20,3%). A less reduction is registered by Cinema (-19,9), TV (18,9%), Radio (-17,4%), Transit (-9,4%) and Outdoor (-1,7%). It still saves Internet with limited growth (+1,4%).

About investment sectors, information technology/photography area is the only positive datum (+62,4%), all other sectors are negative.

The largest decrease is registered by toys and school supplies market (-56,8%), industry/construction (-48,6%), cars (-30,1%) and spare time (-29,7%).

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