From a Nielsen survey in 2011, worldwide investment in advertising has grown by +7,3% to 498 billion dollars. It is to emphasize a very different trend among Emerging countries and Europe.
Europe has a negative variation of +0,4% emerging countries, Asia, Africa and Latin America increase over +11%. The instrument in which it invests more is the TV that holds 65% of total investments. Internet, however, shows an excellent performance with a growth of +24% compared to 2010, but it is very low in terms of value. The other media have smaller increments, the Newspapers +1,1% and Radio +9,7%.
In Italy, the advertising market in the last quarter of 2012 marked a decline of -7,5%, where the only positive Media is Internet, with a +8,5%, the others had declines ranging from +29,7% of the cinema to +4% of the Radio.
The best performing sector are pharmaceutical / health +4.4%, and finance / insurance +19,5%. Decrease High the telecommunications field -24% and retailing -19,2%.
An interesting aspect is about mobile Internet, with over 18 million users in March 2012 and an increase of +36% over the same period of 2011. This is further evidence of how user behavior is changing and which direction it should take future business strategies.