News Archive

Advertising February 2013

  • Nielsen data related to advertising spending in Italy for the first two-month period 2013 have been published.

On the first two month period of 2013 advertising spending is falling compared to the same period in 2012, with a decrease by -16,5%. The most relevant data concern Transit (+5,6%) and Internet (+5%). 

Nielsen analyzed data on the first two month of 2013, recording a total advertising spending in Italy for almost 1 billion euros, with a decrease by -16,5% compared to 2012.

Many media denote a negative growth.

Out of home tv reports a variation of -29,6%. Then we can find Newspapers (-26,1%), Magazines (-21,6%) and Direct Mail (-19%). A less reduction is registered by Radio (-17,3%) e TV (-16,1%). Media that show a growth in terms of advertising spending are Transit (+5,6%), Internet (+5%), Outdoor (+4,4%) and Cinema (+0,1%).

About investment sectors, information technology/photography area shows a +74%, due to the tablet/e-reader category, with important campaigns especially on tv; organizations and institutions (+6,1%) and tourism/travel (+4,7%) are growing too.

The largest decrease is registered by toys and school supplies market (-53,8%), household appliances (-47,8%) and industry/construction (-36,5%).

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