NEWS

MARKETING PUBBLICITÀ CRM SALES 

News Archive

Advertising February 2013

  • Nielsen data related to advertising spending in Italy for the first two-month period 2013 have been published.

On the first two month period of 2013 advertising spending is falling compared to the same period in 2012, with a decrease by -16,5%. The most relevant data concern Transit (+5,6%) and Internet (+5%). 

Nielsen analyzed data on the first two month of 2013, recording a total advertising spending in Italy for almost 1 billion euros, with a decrease by -16,5% compared to 2012.

Many media denote a negative growth.

Out of home tv reports a variation of -29,6%. Then we can find Newspapers (-26,1%), Magazines (-21,6%) and Direct Mail (-19%). A less reduction is registered by Radio (-17,3%) e TV (-16,1%). Media that show a growth in terms of advertising spending are Transit (+5,6%), Internet (+5%), Outdoor (+4,4%) and Cinema (+0,1%).

About investment sectors, information technology/photography area shows a +74%, due to the tablet/e-reader category, with important campaigns especially on tv; organizations and institutions (+6,1%) and tourism/travel (+4,7%) are growing too.

The largest decrease is registered by toys and school supplies market (-53,8%), household appliances (-47,8%) and industry/construction (-36,5%).

E-Business Consulting, specialized in Digital Direct Markting, is able to plan online advertising campaigns for any business sector, providing to clients its expertise in Email Marketing, Mobile Marketing, Google Adwords and Lead Generation.

 

OUR CUSTOMERS