News Archive

Advertising December 2011

  • Nielsen data related to advertising spending in Italy on December 2011 have been published

On December 2011 advertising spending is falling compared to the same month in 2010, with a decrease by -6,07%. The most relevant data concern Internet (+7,14%) and Satellite TV (+38,24%).

Nielsen analyzed data of 2011, recording a total advertising spending in Italy of more than 8,6 billion euros, with a decrease by -3,8% compared to 2010. Internet is still the only media with a substantial increase (+12,3%), surpassing 6,3 billion euros of investment.

Television, considering in the analysis also Sky, Fox and Digital TVs, shows a slowdown of -3,1%.  All the other media (Press, Radio, Outdoor and Transit) also record negative trends compared to 2010. Compared with the last year, it can be said that Free/Pay Press (-42,9%) and Cinema (-12,0%) are in the worse situation.

Continues the downward trend in advertising spending started in November 2011(-17%);  in December 2011  it is also noticeable a decrease (-6.07%) compared to December 2010.