On the first eight month period of 2012 advertising spending is falling compared to the same period in 2011, with a decrease by -10,5%.The most relevant data concern Internet (+11%).
Nielsen analyzed data from January to August 2012, recording a total advertising spending in Italy for more than 4,8 billion euros, with a decrease by -10,5% compared to 2011.
Many media denote a negative growth.
Television shows a slowdown of -10,9%. All the other media (Radio, Press, Outdoor and Transit) also record negative trends compared to 2011. Cinema records the worse situation: -22,4% compared to 2011.
Internet records a substantial increase (+11%), surpassing 429 milion euros of investment.
In the matter of total advertising spending of August 2012 versus August 2011, data show a negative trend with a decrease by -20%. Internet confirms his positive trend. In fact, comparing August 2012 data to August 2011 we can see an increase in advertising spending by +0,65%.
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