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Advertising 1° Half 2012 Italy

  • 1st half of 2012 Nielsen data on advertising in Italy have been published. Internet is the only media that recorded an important growth rates (+11,2%).

On the first six-month period of 2012 advertising spending is falling compared to the same period in 2011, with a decrease by -9,7%.The most relevant data concern Internet (+11,2%). 

Nielsen analyzed data from January to June 2012, recording a total advertising spending in Italy for more than 4,1 billion euros, with a decrease by -9,7% compared to 2011.

Many media denote a negative growth.

Television shows a slowdown of -9,5%.  All the other media (Radio, Press, Outdoor and Transit) also record negative trends compared to 2011. Cinema records the worse situation: -21,9% compared to 2011.

Internet records a substantial increase (+11,2%), surpassing 342 milion euros of investment.

In the  matter of total advertising spending of June 2012 versus June 2011, data show a negative trend with a decrease by -11,3%. Conversely, Internet confirms his positive trend (11,9%).

All the other media record a slowdown.

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