Adobe and PageFair conducted a study about this topic from which emerges the following data: the use of software to block online advertising has generated a significant loss in terms of revenues. This loss has grown from year to year because in 2013 had reached 7.2 billion dollars in 2014, 11.7 to reach a valuation that is around 21.8 billion in respect of the year 2015 . Other results highlighted by the use of filters is to achieve in 2016 a figure that will be approximately 41.4 billion dollars in terms of lost revenues at the level of online advertising.
As for the activation of anti-spots for pc browsers emerge for Google Chrome 126 million users, 48 million Firefox and Apple's Safari to 9 are the millions of users who have provided the use of such software.
Not yet disclosed the filters are activated by Tablet and Smartphone although the view about its use is set to change.
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