Customer Relationship Management

CRM is a business philosophy that places the client at the centre of attention in order to perceive and anticipate his needs and demands through the use of empowering technologies.

Technology represents the key instrument able of facilitating the development of client knowledge and client relations.

CRM incorporates not only "technology" or a group of software systems, but also a variety of processes and business techniques studied to facilitate the business-client relationship. The deeper meaning of CRM, is that it is composed by strategies, processes, culture and technology that allow complex business organizations to improve their efficiency and increase values and returns on investments through a greater understanding of their clients needs.

Consequently the target of CRM's complete project is to acquire knowledge of their own clients and others through business intelligence techniques, knowledge of buying organizations, generating synergies and new business opportunities, in particular:

• Creating a family of users with similar behaviour
• Selecting a group of most probable product purchasers among all clients
• Supplying different ranges of products to groups of clients with different profiles
• Estimating results for a network of agents, retailers, dealers and agencies
• Planning alternative strategies for clients with different levels of profitability

The first stage for any CRM interactive strategy regards the recognition and identification of clients and the collection of all type of registered data. It is extremely important to know the client very well, but in order to achieve this objective, it's necessary, to agree upon a systematic approach for gathering data.

Therefore, identifying means, essentially gathering any useful data that would help distinguish one client from another, following up transactions and interactions made over a period of time.

E-Business Consulting is able to offer support activities to different companies in relation to their activity, size and expenditure budget.