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Viral Marketing

Viral Marketing

The big success of You Tube and MySpace and Libero Video&Fun in Italy, allows us today, to affirm that the Web Marketing has attained a new goal.

Viral Marketing is a new form of non invasive digital communication which permits access to a large number of people, at lower prices than those of traditional communication means.

The principle on which it is based is a quick and spontaneous diffusion of an original idea created and published by the users. The same users who through their functions of surfing and virality as votes, comments , “send to a friend”, etc., voluntarily spread and promote within the Network the message in forms of Video, Interactive Games, Images or Text messages.

The novelty of this idea lies in the fact that the user himself is the creator of the contents, becoming at the same time partner and target of the communication itself. All this allows a quick, exponential and efficient spread of the message, thanks to word of mouth and a very simple mailing method.

The persistence and the lasting time of the message is determined mainly by the quality of the contents which guarantees the interest of a larger number of people.

For these reasons, today, even the products that are not strictly linked to the Network world, are promoted through innovative systems of digital communication, obtaining striking results in terms of the returns on advertising investments (ROI).

E-Business Consulting is able to offer a consulting service, the realization and the support throughout the phases of a project of Viral Marketing: from the strategic stage to the final distribution within the network through the most suitable channels.