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Second Life

Second Life: Virtual Communication

Created in 2003 by the American Linden Lab, Second Life is a virtual global community which actually counts about 8 millions residents (avatar).

Through Second Life it is possible to virtually reproduce, experiment and amplify all the aspects of real life, in their many facets, as the commerce of sundry goods and services, the entertainment, the construction and selling of buildings and/or of any other product.

The users of this virtual meta-world enjoy the copyrights that they can exchange and sell to other residents (avatar) using the Linden Dollar that is the virtual money of Second Life which can be converted into real American Dollars.

Not only small enterprises but also famous brands are involved in the construction of the services network allowing a value increase and the experimentation of innovative communication and marketing technologies that afterwards, can be transferred into the Real Life.

The companies can choose to enter Second Life through different (various) kinds of approach, as for example:

• Using the community as an innovative communication medium( on. Antonio Di Pietro)
• Locating and trying new markets and then carrying out our own business activities (Gabetti)
• Training and assuming the personnel (BNL)

The great improvement of the investment recorded by the Second Life Stock Exchange confirms that this new virtual world could be a business opportunity for individuals but especially for companies which through innovation and change, aim at new communication forms.

E-Business Consulting helps the client-companies by:

• Giving them advise and support about the best ways to enter and manage their business
• Searching for the real business opportunities inside Second Life
• Advertising their brand in Second Life
• Managing and monitoring the avatar or the on-line Brand.