Sector Expertise
Search Engine Positioning
Web search engines represent the typical entry door to the Internet universe for the majority of web users. They are used to verify offers and finding products and/or ad-hoc services.
Internet and web search engines have radically changed the way of studying, learning, or finding information, getting the user from a model based on research of “expert advice” ( friend advisor, bank manager, accountant manager, etc.) to a model based on a constant self on-line learning, at the real time.
It is also true that internet must not be considered as a synonym of e-commerce, especially in Italy, where we can deduce a relative backwardness of the Italian system, but an alternative direct way of company support in order to “be known”.
This is why a fundamental and winning element is being on the internet through web search engines in a commercial developing strategy of traditional canals rather then just a web marketing strategy.
The new opportunities of geo-targeting on line advertising also permit to be visible on specific areas as well.
Analyzing the Internet Advertising situation per typology it is evident, that now and in the next years, it is expected high figures of investments going to paid search. As result, advertisers believe this type of advertising is the most effective: it gets to the consumer at the right moment when he looks for it.
Although the time spent by users in web search engines (4.7% on the total) is much less then the time spent on subject websites (47%), in web social networks (33,1%) and e-commerce websites (15.5%), advertisers spend more than 40% of their budget in paid search, sustaining that as result of an effective research the user gets what the user wants and leave, spending more time in subject websites because interested on topics.
It is important to underline that Google is the most used web search engine in the world and in the United States it has 75% of total paid search, Yahoo is the second one having 9%, while the rest 16% is divide between all the others (figures: eMarketer).
In Italy the Google market share reaches 95% of all web search users and 91% of internet users.
E-Business Consulting offers a complete and all inclusive project of visibility on web search engines utilizing tools aiming to have:
- Organic and natural positioning in the web search based on typical keywords of generating business.
- Immediate on line visibility through paid search techniques or keywords advertising.
E-Business Consulting S.r.l.
Corso del Popolo, 8 - 35131 Padua - Italy
Phone +39 049 9817360
Fax +39 049 9817364