Sector Expertise
Address Management
What does Address Management mean?
Address Management refers to the process of optimising the quality of data held in an electronic database with the aim of improving efficiency and effectiveness of direct marketing projects.
The quality of registered data
Targeting the consolidation of current relations with clients and creating new ones is now one of the most important functions for many enterprises; paradoxically it costs six times more to acquire new clients rather than fidelising and keeping the old ones.
Therefore, there are an increasing number of agencies that deal with topics like Customer Relationship Management (CRM), Data Warehousing, Customer Care or Database Marketing. Unfortunately, lots of projects linked to them fail or produce unsatisfactory results due to poor quality of data. The reason: poor management of registered data and undervaluing the complexity of client information.
For example, think of how many times you have received offers in letter form, from a concessionaire of motor cars, thanking you for being their client and exposing you an opportunity, without knowing that you have already changed your car and brand some time ago!
In order to be more competitive, more cost efficient and receive better returns on investments (ROI), there are now a growing number of enterprises that are aware of the potential improvements that they would be able to achieve, optimising the quality of their registered data.
E-Business Consulting is able to offer the best personalised integrated solution in relation to the different types of client databases, technological platforms and the amount of records inserted.
E-Business Consulting S.r.l.
Corso del Popolo, 8 - 35131 Padua - Italy
Phone +39 049 9817360
Fax +39 049 9817364