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Marketing Consulting

Customer Relationship Management

CRM is not only technology but is an organizational and structured process to manage and improve customer relationship to achieve new opportunities of business. The activities proposed in this section from E-Business Consulting are totally dedicated to improve relation between company and customers to increase customer satisfaction and therefore customer loyalty.

The customer’s loyalty has a strong impact on revenues and profits volume increase: acquiring new clients costs six times more than maintaining the loyalty of old ones.

CRM Check Up

Through a complete and accurate analysis and sharing plan of all company business components requirements, we are able to achieve a strong knowledge of all company’s clients to obtain a competitive advantage to facilitate the business-client relationship.

Date Mining Activity

The data mining activity allows to organize the business information in order to support the company’s strategic choices. This is a statistic analysis, aimed to determine unknow ties or correlations about existing and potential clients need.

Loyalty Card

The fidelity card are an excellent tool to reduce the customers retention through exclusive member’s services and reserved advantages and in the same time, allow the company to obtain strategic information about all the selling cycle.

Address Management Activity

False and incomplete address data information is the order of the day in e-business. Frequently the Companies employment enters abbreviated, supplementary or completely false information, or he involuntarily makes typing errors. Whoever overlooks this will have to suppose with adverse consequences that should not be underestimated in the standard cycle of data generation, data integration and their operative use (personalization, credit standing, delivery, data analysis, customer segmentation, etc).

Web Mining Activity

The statistics analysis on internet visitors behaviour, or navigation, or web site content of a company web site, allow to improve your web offered services. Such statistic activity takes the name of web mining.